Sr. Demand Generation Manager (SaaS Healthtech)

TL;DR

Sr. Demand Generation Manager (SaaS Healthtech): Own the strategy and execution of demand generation programs across target markets with an accent on cross-channel campaign management and pipeline growth. Focus on scaling net revenue retention, defining customer segments, and driving cross-functional conversion strategies.

Location: Hybrid in Holmdel, NJ; Ft. Lauderdale, FL (US); Verona, Italy

Salary: $125,000 - $135,000 USD

Company

Leading provider of autism and IDD care software for ABA therapy, multidisciplinary therapy, and special education.

What you will do

• Define strategy, manage, and optimize demand generation campaigns across marketing and cross-functional channels
• Own prospect acquisition, cross-sell pipeline targets, and report on pipeline health to leadership
• Scale net revenue retention and expansion efforts across the customer base
• Define key customer targeting segments using maturity and behavior triggers
• Collaborate with Sales, Customer Success, and agency partners on campaign execution and conversion strategies
• Analyze and report on campaign performance and ROI to stakeholders

Requirements

• Bachelor’s degree or equivalent experience
• 8-10+ years in Demand Gen and/or Customer Marketing roles
• Proven success owning pipeline goals
• Ability to multitask across multiple programs
• Strong communication and collaboration skills
• B2B SaaS and Healthtech experience preferred

Culture & Benefits

• Hybrid work schedules with collaborative offices
• Competitive compensation and comprehensive health benefits
• Generous PTO, 401(k) matching, paid parental leave
• Career development support and wellness programs
• Community engagement through CR Cares initiative