Senior Digital Marketing Manager

TL;DR

Senior Digital Marketing Manager (SaaS): Drive pipeline growth through content-led digital demand generation programs with an accent on strategy, execution, and integration across PLG and SLG motions. Focus on building scalable content experiences, optimizing full-funnel conversion, and partnering with sales for account-based plays.

Location: San Francisco, California, United States (in-office 5 days a week). Hubs also in Boston, New York, Austin.

Salary: $150,000–$180,000 base + equity

Company

World’s leading API platform used by 45M+ developers and 500K organizations, including 98% of Fortune 500.

What you will do

• Develop and execute content-led digital demand generation strategy aligned to pipeline and revenue goals.
• Prioritize content investment and channels based on pipeline potential and funnel impact.
• Own strategy and execution of digital content programs including thought leadership, campaign assets, and conversion-optimized experiences.
• Orchestrate multi-channel programs with SEO, ABM, and sales teams for nurture, re-engagement, and account-based plays.
• Partner with sales to identify content gaps, build account-specific programs, and surface engagement signals.
• Optimize digital content journeys, nurture programs, and attribution models for pipeline accountability.

Requirements

• 7–10+ years in digital marketing, content marketing, or demand generation in B2B SaaS.
• Proven track record driving pipeline and revenue through content-led programs across PLG and SLG.
• Strong background in content strategy, campaign execution, and marketing automation.
• Data-driven with pipeline/revenue focus, able to manage strategy and hands-on execution.
• Experience building integrated content programs in partnership with sales.

Culture & Benefits

• Flexible schedule with fun, collaborative team and in-office collaboration 5 days/week.
• Comprehensive benefits: full medical coverage, flexible PTO, wellness reimbursement, monthly lunch stipend.
• Wellness programs, team-building events, donation-matching.
• Inclusive culture focused on transparency, curiosity, goal-oriented work, and equal value for all.