Associate Director, Planner/Buyer (OOH)

TL;DR

Associate Director, Planner/Buyer (OOH): Develop OOH solutions for clients and agencies with an accent on planning, buying, production, and analysis. Focus on building vendor relationships, managing campaigns, overseeing competitive analysis, and leading junior team members.

Location: London, United Kingdom. Hybrid approach with teams in the office around four days a week. UK based role and requires individuals to have the right to work in this location.

Company

hirify.global is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

What you will do

• Develop OOH solutions for clients and agencies, deepening understanding of client sectors.
• Manage production requirements, compile reports, and oversee competitive and post-campaign analysis.
• Prepare site tours, update databases, and collate vendor information for market reports.
• Build relationships with media owners and collaborate across Kinetic markets on cross-market requests.
• Lead Team Assistants and Account Executives, identify and solve client issues.
• Demonstrate use of industry planning tools and follow the 4D planning process.

Requirements

• Must have right to work in the UK.
• Good understanding of media (essential) and ideally OOH.
• Strong organisational skills, attention to detail, multi-tasking, and numeracy for budget management.
• Confident with internal technical tools, adapts to new technology, especially digital skills.
• Excellent understanding of social media and internet.
• Develops positive relationships with colleagues and clients; confident, engaging, and articulate.

Nice to have

• Interest in wider Kinetic initiatives like training, forums, and events.
• Keen to grow through training from Kinetic, GroupM, WPP, and external providers.

Culture & Benefits

• Hybrid work with four days in office to foster creativity, collaboration, and connection.
• Competitive medical, vision, dental insurance, group retirement plans, and significant paid time off.
• Access to global hirify.global & WPP networks, employee resource groups, in-office events, and mental health awareness days.
• Preferential partner discounts and opportunities for growth and learning at the cutting edge of marketing.
• Supportive, collaborative environment valuing curiosity, kindness, and growth.