Senior Manager of Web Experience & Platform (Healthcare)

TL;DR

Senior Manager of Web Experience & Platform (Healthcare Web): Own the end-to-end health, performance, and evolution of marketing websites as a core growth channel with an accent on platform modernization, scalable CMS governance, technical SEO, AIO, and CRO. Focus on assessing and executing multi-quarter architecture upgrades, implementing structured data and optimizations, and building self-serve workflows for cross-functional teams.

Location: Remote (United States)

Salary: Zone A: $128,130 - $180,990; Zone B: $140,943 - $199,089; Zone C: $153,756 - $217,188; Zone D: $166,569 - $235,287 + equity + benefits

Company

hirify.global is a healthcare company delivering integrated virtual care, navigation, and personalized services for acute, chronic, behavioral, and physical health needs.

What you will do

• Own day-to-day management, technical integrity, and strategic roadmap for marketing websites like IncludedHealth.com and DoctorOnDemand.com.
• Assess current web stack and CMS, then define and execute modernization plans including scalable templates and front-end architecture.
• Develop technical SEO and AIO roadmaps, implement structured data, URL structures, and optimizations for search engines and AI surfaces.
• Lead front-end development for high-performing content across search, AI platforms, and social channels to boost organic traffic and conversions.
• Design self-serve CMS workflows, page templates, and governance with role-based permissions for non-technical users.
• Partner cross-functionally with Marketing, Product, Engineering, Analytics, and Design to prioritize, execute, and measure web initiatives.

Requirements

• 8+ years in web development, platform management, or technical SEO; 3+ years owning production marketing websites at scale
• Deep CMS experience (e.g., WordPress), web publishing, site structure, and governance workflows
• Technical SEO expertise: site architecture, schema.org, Core Web Vitals, crawling/indexing, front-end tech (HTML, CSS, JS)
• CRO experience on marketing sites with experimentation tools
• Familiarity with AI-driven search (AIO), LLMs, and using AI tools for SEO/content operations
• Proficiency in GA4, Google Search Console, SEO crawlers, BI tools; strong cross-functional and project management skills

Nice to have

• Experience in healthcare or regulated industries
• Component-based architectures and migrations
• Web governance models for multi-stakeholder teams
• Influencing technology product vision

Culture & Benefits

• Performance-based bonus eligibility
• Equity and comprehensive benefits
• Transparent compensation by geographic zones
• Equal opportunity employer with fair chance hiring