Marketing Ops and Lifecycle Manager (SaaS)

TL;DR

Marketing Ops and Lifecycle Manager (SaaS): Own lifecycle segmentation, nurture strategies, lead routing, scoring, and AI-enabled SDR outreach systems with an accent on full-funnel performance, conversion metrics, and customer engagement. Focus on optimising handoffs to Sales, delivering targeted campaigns, and driving experimentation to improve revenue growth.

Location: London, Hybrid working (2 days in office)

Salary: £65,000–£75,000 + benefits

Company

Fast-scaling B2B SaaS organisation redefining marketing performance protection and optimisation across UK and US markets with AI-powered outreach.

What you will do

• Own lifecycle segmentation and nurture strategies across the full funnel
• Optimise lead routing, scoring, and handoffs to Sales
• Run and refine AI-enabled SDR outreach systems
• Deliver high-impact customer communications and campaigns
• Drive experimentation to boost conversion and engagement rates

Requirements

• Proven experience with CRM and marketing automation (e.g. HubSpot, Salesforce)
• Strong understanding of full-funnel performance and conversion metrics
• Ability to design lead scoring and lifecycle frameworks
• Commercial mindset with data-driven decision-making skills
• Confidence working cross-functionally with Sales and Operations

Culture & Benefits

• Hybrid working model with flexibility
• Clear progression opportunities
• Direct impact on revenue, pipeline, and growth strategy
• Exposure to cutting-edge AI tools and innovation projects
• Collaborative environment with strong leadership support