Director, Partner Marketing (Medtech)

TL;DR

Director, Partner Marketing (Medtech): Leading regional marketing for the Public Safety business unit in North America and LATAM with an accent on B2B distribution channels and lead generation. Focus on developing go-to-market strategies for capital equipment and managing a high-performing team of marketers and sales development representatives.

Location: Chelmsford, MA

Salary: $160,000–$195,000

Company

hirify.global develops and delivers innovative lifesaving products and software solutions to EMS, hospital, public safety, and military customers globally.

What you will do

• Develop collaborative partnerships with sales leadership and distribution partners to achieve revenue goals and public safety requirements.
• Lead and coach a team of marketers to execute programs, channel activities, and product launches.
• Manage the sales development team by defining strategies and metrics to grow the qualified lead pipeline.
• Produce annual marketing plans and budgets aligned with the public safety mid-term plan.
• Collaborate with product management to ensure customer and channel partner needs are integrated into product development.
• Lead the regional integration of new products into the portfolio via positioning and go-to-market strategies.

Requirements

• Bachelor's degree in business or marketing.
• Minimum 12 years of B2B marketing experience, specifically with capital equipment distribution networks.
• 5-7 years of team management experience.
• Proven expertise in channel marketing and lead generation.
• Proficiency with Salesforce.com and marketing automation tools.
• Ability to travel within North America 20-30% annually.

Nice to have

• Experience working with manufacturer reps and buying groups.

Culture & Benefits

• Purpose-driven culture focused on improving patient outcomes and saving lives.
• Entrepreneurial spirit and a value for innovation and self-motivation.
• Comprehensive benefits plans including health and wellness options.
• Opportunity for a long-term career in a fast-growing global company operating in over 140 countries.