Associate Director of Resourcing (Performance Marketing)

TL;DR

Associate Director of Resourcing (Performance Marketing): Managing resource data, capacity visibility, and staffing recommendations for a B2B performance marketing agency with an accent on capacity forecasting and workforce planning. Focus on building data-backed hiring recommendations and optimizing utilization across multiple divisions.

Location: Remote - Canada

Company

hirify.global is a leading B2B performance marketing agency that delivers real revenue growth for SaaS and B2B brands through a specialized Customer Generation methodology.

What you will do

• Partner with Sales to estimate resource requirements for new business opportunities, upsells, and cross-sells.
• Maintain a real-time view of team capacity by role, division, and skill set across the organization.
• Develop staffing recommendations for new engagements and identify coverage gaps before they impact delivery.
• Build data-backed hiring recommendations, including timing and role type, to be reviewed by Finance and leadership.
• Own the rolling capacity planning model, incorporating sales pipeline data and actual utilization hours.
• Develop and maintain KPIs that connect resource allocation to financial outcomes and client retention.

Requirements

• 4–8+ years of experience in resource management, capacity planning, or workforce planning.
• Must permanently reside in and have current work authorization for Canada.
• Strong analytical and financial modeling skills with the ability to build capacity models from scratch.
• Experience presenting options and recommendations to senior stakeholders.
• Ability to operate with high discretion regarding sensitive employee compensation and performance data.
• Experience in B2B, SaaS, or performance marketing agency environments.

Nice to have

• Familiarity with Harvest or comparable resource management platforms.
• Experience with Salesforce or similar CRM for pipeline integration.
• Exposure to gross margin modeling at the engagement level.

Culture & Benefits

• Comprehensive medical, dental, vision, disability, and life insurance (100% employer-paid for employees).
• Unlimited PTO (2-week minimum), paid company holidays, and an End of Year Recharge closure.
• Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure.
• Mental health support through Spring Health and Headspace, plus physical wellness via Gympass.
• Annual Anniversary Trip with peers and executive leadership.