Product & Lifecycle Marketing Manager (Music)

TL;DR

Product & Lifecycle Marketing Manager (Music Distribution): Driving GTM execution for new subscription features and optimizing user conversion funnels with an accent on Braze automation and retention strategies. Focus on reducing churn, improving feature adoption, and scaling LTV through data-driven A/B testing and personalization.

Location: Based in San Francisco, CA (Hybrid: 4 days in-office, 1 day remote)

Salary: $125,000 - $145,000

Company

hirify.global is a music distribution marketplace connecting independent artists, brands, and fans to empower creators' ownership and growth.

What you will do

• Lead GTM execution for new subscription features, coordinating across product, design, and social teams to ensure unified messaging.
• Optimize conversion funnels and identify friction points in the checkout flow to increase signup rates.
• Develop automated retention and winback strategies using Braze to prevent involuntary churn and re-engage lapsed subscribers.
• Execute a rigorous A/B testing roadmap across in-app modals, push notifications, and emails to improve engagement metrics.
• Conduct competitive intelligence and user research to refine value propositions and translate artist pain points into product requirements.
• Collaborate with the data science team to track and report the impact of campaigns on subscription growth and Lifetime Value (LTV).

Requirements

• 5+ years of experience in lifecycle, product, or growth marketing, ideally within subscription-based mobile apps.
• Hands-on expertise with Braze or comparable automation platforms (e.g., Marketo, Klaviyo).
• Location: Must be based in San Francisco, CA for the required hybrid schedule.
• Strong analytical mindset with experience using tools like Amplitude or Looker to identify journey friction points.
• Exceptional copywriting skills to translate complex technical features into compelling benefits for artists.

Nice to have

• Experience or deep knowledge of the music industry.

Culture & Benefits

• Hybrid work model (4 days in-office, 1 day remote).
• Competitive compensation package including bonuses and stock options.
• Financial benefits such as a 401(k) match.
• Collaborative environment with a team from top-tier companies like YouTube, Facebook, and Uber.
• Backed by industry leaders including Alphabet, Andreessen Horowitz, and Apple.