Senior Manager, Growth Marketing

TL;DR

Senior Manager, Growth Marketing: Responsible for end-to-end demand generation including paid acquisition, database marketing, funnel instrumentation, and conversion optimization with an accent on building scalable growth systems and AI acceleration. Focus on designing attribution models, executing continuous experimentation programs, and deploying AI across campaign optimization and reporting.

Location: Remote US (anywhere except D.C. and Hawaii; compensation restrictions in CA, MD, NY, PA, RI, WA)

Salary: $165,000–$185,000 depending on experience + variable annual bonus

Company

Largest tech-enabled, asset-lite provider of vacation rental management services in North America, managing 35,000 properties and $5B in rental income.

What you will do

• Own demand generation end-to-end: paid acquisition, database marketing, funnel instrumentation, and conversion optimization; accountable for MAL/MQL volume, CPL, CAC, and funnel rates.
• Build and scale database marketing for owned-channel acquisition: prospecting, enrichment, segmentation, and outbound programs for owners and guests.
• Instrument the funnel with attribution models, dashboards, and measurement infrastructure for real-time pipeline visibility.
• Run continuous experimentation across channels, creative, audiences, and landing pages to compound learnings.
• Deploy AI as default mode for campaign optimization, audience modeling, content generation, and reporting automation.
• Manage stack, budget, agency relationships; lead team of three (performance marketing manager + two marketing technology analytics ICs).

Requirements

• 7+ years in growth, demand generation, or performance marketing (B2B/B2C) with success building/scaling database marketing in high-growth tech/marketplace businesses
• 3+ years leading marketers; experience coaching ICs in demand gen and MarTech
• Builder mindset: create systems, find efficiencies, partner on paid acquisition, marketing automation (Braze), SEO/AEO, analytics.
• AI-first operator with specific tools/use cases and measurable impact.
• Strong analytics: attribution models, funnel metrics, Amplitude or similar; manage budgets with forecasts and reallocations.

Nice to have

• Experience with marketplace dynamics and supply-side acquisition (vacation rental, proptech, fintech).
• Two-sided marketplace with distinct supply/demand funnels.
• Familiarity with Amplitude, Braze, Segment, Clay, APIs, no-code automation, AI tools (Claude, Cursor).

Culture & Benefits

• Financial: Competitive pay, equity, 401(k) with 4% match.
• Family: 16-18 weeks paid parental leave for birthing parents, 10 weeks for non-birthing, infertility coverage.
• Health: Comprehensive medical/dental/vision (100% employer-paid dental/vision for individuals), mental health visits, pet insurance.
• Time off: Generous PTO, RTO, sick leave, holidays, personal holiday.
• Travel: Annual credit, discounts on hirify.global properties.
• Growth: Onboarding, learning resources; ERGs for diverse communities.