Product Marketing Manager, Launch Lead (SaaS)

TL;DR

Product Marketing Manager, Launch Lead (SaaS): Orchestrating end-to-end product launches and release marketing to keep millions of users informed and engaged with an accent on GTM operations and high-stakes communications. Focus on designing scalable launch playbooks, authoring release narratives, and coordinating complex cross-functional workflows.

Location: Hybrid; Must be based in San Francisco or New York (Required office attendance on Mondays, Tuesdays, and Thursdays)

Salary: $170,000 - $205,000 per year

Company

hirify.global provides a unified workspace for teams to connect docs, notes, projects, and AI-powered automation.

What you will do

• Orchestrate end-to-end launch operations for product releases from planning through execution and measurement.
• Coordinate cross-functional teams including Product, Design, Engineering, Growth, and Sales Enablement.
• Design, document, and evolve the launch playbook, including tiering models, timelines, and checklists.
• Own release marketing channels: What's New emails, the changelog, and in-product communications.
• Raise the bar for messaging quality and GTM coordination to ensure each release feels unmistakably hirify.global.
• Build reporting and feedback loops to connect launch activity to user adoption and business outcomes.

Requirements

• 5+ years in product marketing, product communications, or launch operations at a fast-paced technology company.
• Exceptional writing and storytelling craft for formats ranging from changelog entries to video scripts.
• Proven ability to manage complex, cross-functional programs with many moving parts.
• Strong product intuition and ability to translate technical features into compelling narratives.
• Builder's mindset focused on designing and improving systems and processes.

Nice to have

• Experience owning release marketing channels (email, changelog, in-product messaging) at scale.
• Familiarity with the productivity, collaboration, or knowledge management space.
• A portfolio of successful launches showcasing strategy, copy, and creative direction.

Culture & Benefits

• High-collaboration culture with designated Anchor Days (Mon, Tue, Thu) in-office.
• Competitive cash compensation, equity, and comprehensive benefits.
• Inclusive work environment that values diverse backgrounds and a builder's spirit.