Product Manager, GTM (AI)

TL;DR

Product Manager, GTM (AI/Hardware): Defining and driving the go-to-market strategy for a portfolio of hardware devices to enable a trusted human network with an accent on end-to-end launch strategy and channel optimization. Focus on translating complex product capabilities into global customer value propositions and scaling physical products across international markets.

Location: Must be based in the US (specifically CA or NY for listed pay ranges)

Salary: $221,000 - $260,000

Company

hirify.global (World) is building a global human network designed to accelerate people in the age of AI using identity verification technology like the Orb and World ID.

What you will do

• Define end-to-end GTM strategy for hardware devices across priority markets.
• Develop segmentation, targeting, and positioning strategies for various customer types and geographies.
• Lead packaging and channel strategies across direct, enterprise, retail, and distribution partnerships.
• Build integrated launch plans and align supply chain readiness with demand forecasting and inventory strategy.
• Translate technical product capabilities into clear, impactful customer value propositions.
• Serve as the central commercial voice to ensure product roadmap decisions incorporate market and customer insights.

Requirements

• 8+ years of experience in GTM, product marketing, commercial strategy, or general management.
• Proven track record of launching and scaling physical hardware products or consumer electronics.
• Strong understanding of hardware commercialization dynamics, including supply chain constraints and channel economics.
• Exceptional analytical, strategic thinking, and executive communication skills.
• Experience working cross-functionally in fast-paced, high-growth environments.

Nice to have

• Experience with high-volume device distribution.
• Enterprise and/or consumer channel experience.
• Exposure to emerging technologies or regulated markets.
• MBA or equivalent business experience.
• Experience operating across multiple international markets.

Culture & Benefits

• Comprehensive healthcare, dental, and vision insurance.
• 401(k) plan with company match.
• Flexible time off and commuter benefits.
• Professional development stipend.
• Collaborative environment with a team from top-tier companies like OpenAI, Tesla, and Google.