Director, Performance Marketing and Media (SaaS)

TL;DR

Director, Performance Marketing and Media (SaaS): Owning paid media strategy and investments across SEM, paid social, and ABM to drive customer acquisition and revenue growth with an accent on multi-channel optimization and measurement frameworks. Focus on scaling predictable results through rigorous testing, agency management, and cross-functional alignment with Sales and Product Marketing.

Location: Must be based in Seattle, WA (Onsite 5 days a week)

Salary: $160,000–$225,000 + 20% target annual bonus

Company

hirify.global is a financial data platform providing comprehensive data and analytics for the private equity and venture capital industries.

What you will do

• Lead multi-channel paid media strategy (SEM, paid social, programmatic, ABM) to drive acquisition and retention.
• Establish the operating model for performance marketing, including budgeting, forecasting, and executive reporting.
• Manage and develop a high-performing team of managers, ICs, and agency partners.
• Partner with Revenue Operations and Marketing Analytics on attribution and incrementality testing.
• Collaborate with Product Marketing and Creative teams to launch audience-led campaigns.
• Optimize lead quality and CAC through a disciplined testing and learning agenda.

Requirements

• 12+ years of experience in performance/digital media, with 7+ years in leadership roles.
• Deep expertise in SEM, paid social, programmatic/DSPs, and content syndication.
• Proficiency with GA4, Marketo, and Salesforce.
• Proven experience managing multi-million dollar budgets with disciplined forecasting.
• Must be authorized to work in the US without visa sponsorship.

Nice to have

• B2B SaaS experience.
• Experience building in-house marketing capabilities.

Culture & Benefits

• Comprehensive health, emotional, and financial wellness benefits.
• Paid sabbatical program after four years and generous vacation/sick leave.
• Annual educational stipend and tuition reimbursement.
• 401k match and shared ownership employee stock program.
• Monthly transportation stipend and subsidized emergency childcare.