Vertical Marketing Lead (Workforce)

TL;DR

Vertical Marketing Lead (B2B SaaS / Identity Verification): Leading strategy and execution for a priority industry segment to drive pipeline and revenue growth with an accent on vertical positioning, solution packaging, and partner go-to-market strategy. Focus on translating complex AI-driven capabilities into compelling industry-specific messaging for economic buyers and technical stakeholders.

Location: Remote - US

Salary: $175K – $215K

Company

hirify.global is building the identity trust infrastructure for the digital economy, verifying identities in real time and stopping fraud using an AI-driven platform.

What you will do

• Define and execute a comprehensive vertical marketing strategy for the Workforce GTM Pod.
• Develop clear ICPs, value propositions, and competitive positioning aligned with sales motions.
• Partner with Product and Data Science to integrate differentiated data and insights into vertical narratives.
• Create field-ready enablement materials including decks, playbooks, battlecards, and ROI tools.
• Coordinate integrated campaigns across email, webinars, paid/organic channels, and SDR outreach.
• Establish and track KPIs tied to pipeline, revenue contribution, and strategic account growth.

Requirements

• 6–8 years of B2B marketing experience in high-growth SaaS, HR Tech, fraud, or identity verification.
• Proven track record of driving measurable pipeline and revenue impact via segment-focused initiatives.
• Ability to translate complex AI-driven or data-centric technology into clear industry narratives.
• Experience influencing cross-functional stakeholders and partnering closely with sales teams.
• Analytical rigor with the ability to tie marketing programs to business outcomes.
• Must be based in the US

Culture & Benefits

• Competitive compensation with equity and bonus opportunities.
• High-ownership environment with significant responsibility and autonomy.
• Fast-paced culture focused on solving complex problems with precision.
• Opportunity to build the future of identity trust infrastructure.