Marketing Specialist

TL;DR

Marketing Specialist (Social Playtype): Craft and execute strategies to grow Social brands and products into household names with an accent on brand consistency, social campaigns, and cross-functional collaboration. Focus on developing comprehensive marketing plans, influencer relationships, and AI-optimized processes for product launches and activations.

Location: Hybrid in Lino Lakes, MN, US. Some domestic and international travel required.

Salary: $60,000 - $75,000

Company

Global leader in tabletop games headquartered in France with over 2,200 employees across creative studios and distribution businesses.

What you will do

• Drive brand consistency across marketing channels, analyze engagement metrics, and adjust creative strategies.
• Define marketing objectives and KPIs, develop briefs for launches, campaigns, and activations.
• Craft and execute social campaigns including short-form video, graphics, and carousels.
• Build relationships with content creators and influencers for campaigns and reviews.
• Create digital advertising campaigns and support graphic design needs with vendors.
• Facilitate communication across global teams, maintain studio website, and advise on product design.
• Manage multiple projects, ensure licensor compliance, and provide playtesting feedback.

Requirements

• Maintain a valid passport for international travel.
• Comfort creating and editing short-form social media video and content.
• Strong graphic design principles for digital and print; proficiency in Adobe Creative Cloud, Microsoft apps, WordPress.
• Experience with AI for optimizing marketing processes and analysis.
• 5+ years in marketing and content creation, building brands, and driving sales.
• Bachelor’s Degree in marketing, communications, graphic design, or equivalent experience.
• Experience in consumer product marketing, social media, and eCommerce advertising (Amazon, TikTok Shop).

Culture & Benefits

• 22 days PTO annually, 12 paid holidays, paid parental leave, and volunteer days.
• Medical, dental, vision, life insurance, competitive 401K match, fertility benefits.
• Flexible & hybrid schedules, extensive game discounts, $250 annual game bucks.
• Career growth, mental health programs, virtual healthcare, employee assistance, and referral program.