Demand Generation Marketing Manager

TL;DR

Demand Generation Marketing Manager (B2B SaaS): Owning and scaling pipeline generation across digital channels including paid media, email, content and search with an accent on driving measurable revenue impact and full-funnel optimisation. Focus on leading multi-channel campaigns, ABM strategies, and aligning with sales for pipeline growth and ROI improvement.

Location: London / Hybrid

Salary: £55,000

Company

Growing B2B SaaS business.

What you will do

• Plan and deliver integrated demand generation campaigns across email, paid media, content and search to drive pipeline growth.
• Generate high-quality MQLs, nurture leads to SQLs, and ensure smooth handover to sales.
• Own and optimise Google Ads and LinkedIn campaigns for better ROI and efficiency.
• Collaborate on conversion-focused content like whitepapers, case studies and landing pages.
• Execute ABM campaigns with segmentation and personalisation for key accounts.
• Align with sales on pipeline targets, lead scoring and follow-up processes.
• Manage HubSpot for campaign tracking, reporting and full-funnel visibility.

Requirements

• 4–6 years’ experience in demand generation, growth or digital marketing.
• Strong experience in B2B SaaS environments.
• Hands-on with paid media, email and marketing automation (HubSpot ideally).
• Proven track record driving pipeline, MQL and SQL performance.
• Understanding of B2B buying journey and sales processes.
• Data-driven mindset with strong analytical skills.
• Experience with ABM and segmentation strategies.

Nice to have

• SEO/SEM and CRO experience.
• Experience with lead scoring and lifecycle programmes.
• Industry experience in construction or similar sectors.