Demand Generation Manager (SaaS)

TL;DR

Demand Generation Manager (SaaS): Planning and executing integrated multi-channel campaigns to drive measurable pipeline across EMEA customer segments with an accent on digital channel execution, audience targeting, and lead qualification. Focus on optimizing cost-per-lead efficiency, implementing account-based marketing initiatives, and improving the end-to-end lead capture process.

Location: Based in Reading, UK

Company

hirify.global is a leading provider of AI-powered IT infrastructure and security management solutions for Managed Service Providers (MSPs) and internal IT organizations worldwide.

What you will do

• Execute paid and owned campaigns across LinkedIn, Google Ads, display, email, and content syndication channels to generate qualified leads.
• Manage campaign setup and lead capture processes, including landing page coordination and form optimization.
• Collaborate with Data and Analytics teams to track CPL, MQL volume, and channel ROI.
• Support account-based marketing (ABM) initiatives by coordinating target account lists and digital campaign setups.
• Coordinate with external agencies and media partners to ensure timely delivery of campaigns.
• Perform post-campaign analysis to identify optimization opportunities for future programs.

Requirements

• 3–5 years of experience in B2B demand generation or growth marketing within the IT, software, or SaaS sector.
• Native German speaker.
• Full professional proficiency in English.
• Hands-on experience with LinkedIn Ads, Google Ads, and marketing automation platforms.
• Understanding of the EMEA IT landscape, with a preference for experience in UK or DACH markets.
• Analytical mindset with the ability to review campaign data and communicate insights clearly.

Culture & Benefits

• Opportunity to join a high-growth technology company backed by Insight Venture Partners.
• Dynamic environment focused on driving transformative change in IT management.
• Commitment to equal employment opportunity for all employees.