Director of Demand Generation (Fintech)

TL;DR

Director of Demand Generation (Fintech): Architecting and managing the global revenue engine and demand funnel with an accent on ABM strategy, digital acquisition, and SDR leadership. Focus on scaling a tech-enabled lead lifecycle, implementing AI-driven workflows, and optimizing multi-touch attribution to drive pipeline growth.

Location: London (UK) or Barcelona (Spain)

Company

hirify.global is a global payment network providing a proprietary Direct Global Network to move money in real-time across 140+ countries.

What you will do

• Architect the end-to-end demand funnel, including target account identification, lead acquisition, and automated nurture streams.
• Lead and scale a multidisciplinary global team of SDRs, digital marketers, and marketing operations specialists.
• Execute Account Based Marketing (ABM) strategies leveraging intent data to engage Tier 1 accounts.
• Implement AI-driven workflows using tools like Gemini, Clay, and Zapier to automate research and personalize outreach at scale.
• Manage multi-million dollar budgets with a focus on high-growth ROI and performance-based allocation.
• Analyze funnel tracking and multi-touch ROI using DreamData and GA4 to inform future investment.

Requirements

• 10+ years of experience in B2B Demand Generation, managing Digital Marketing, SDR, and Marketing Ops.
• Proven track record in the Fintech or Payments industry.
• Expertise in tech stack: Salesforce, Pardot, 6Sense, DreamData, GA4, and Gong.
• Experience managing and motivating diverse teams across multiple time zones (EMEA, AMER, APAC).
• Ability to travel occasionally to hub offices in London and Barcelona.

Culture & Benefits

• High-velocity environment where speed of execution is a competitive advantage.
• Collaborative global culture working across the UK, Spain, Philippines, and USA.
• Data-obsessed approach to decision-making over intuition.
• Opportunity to serve as the chief architect of a sophisticated, tech-enabled revenue engine.