LATAM Commercial Strategy Manager

TL;DR

LATAM Commercial Strategy Manager (CPG): Bridge between corporate HQ and LATAM markets including Mexico, Colombia, Chile, Argentina with an accent on sales, marketing, operations integration and go-to-market strategies. Focus on developing product assortments, building business cases, and executing channel strategies to drive growth and market share.

Location: Mexico City based. Hybrid role with 3 days in-office expectation & 10-20% travel

Company

Global product design and technology company with Shark and Ninja brands, offering lifestyle solutions sold worldwide through retailers and distributors.

What you will do

• Lead action plans from performance data to maximize sales in your category.
• Develop roadmaps for country assortments balancing channels, product timelines, competition, and data.
• Collaborate with commercial intelligence for product launch learnings and embody breakthrough mindset.
• Act as product expert, create step-up stories, and deploy channel strategies.
• Build and communicate portfolio strategies to customers, negotiating consumer benefits.
• Construct business cases for global teams on LATAM decisions and support go-to-market with sales/marketing.
• Act as brand lead and prepare executive presentations.

Requirements

• Fluent in English and Spanish (Portuguese ideal)
• Business Bachelor’s degree or related; MBA plus.
• 3-4 years in consumer packaged goods (CPG) in marketing, sales, or related.
• Based in Mexico City; hybrid with 3 days in-office & 10-20% travel
• Strong analytical/strategic thinking, team management, cross-functional collaboration.
• Persuasive writing/speaking, PowerPoint/Excel proficiency, familiarity with GFK, Circana, Power BI.

Culture & Benefits

• Outrageously Extraordinary mindset: push boundaries, tackle impossible challenges.
• Competitive health insurance, retirement plans, paid time off, employee stock purchase, wellness programs, product discounts.
• High-impact learning programs for personal/professional growth.
• Diversity, Equity, Inclusion focus with career acceleration opportunities.