Account Director (Paid Social)

TL;DR

Account Director (Paid Social): Managing and optimising paid social campaigns for clients with an accent on achieving KPIs through strategy, execution, and data-driven insights. Focus on developing social plans, testing roadmaps, client reporting, and supplier relationships.

Location: London, United Kingdom. Hybrid approach with teams in the office around four days a week. Must have the right to work in the UK.

Company

hirify.global is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale via WPP Open.

What you will do

• Oversight of campaign implementation, daily optimisation, and media planning to meet client KPIs.
• Develop and execute social strategies, testing plans, and innovative ideas for client portfolios.
• Handle client servicing through calls, briefings, performance presentations, and reporting with actionable insights.
• Build relationships with media owners and suppliers for optimal campaign execution.
• Manage junior team members, monitor workloads, and support training and development.
• Ensure operational excellence in tools usage, financial accuracy, QA processes, and spend reconciliation.

Requirements

• Right to work in the UK required.
• Passionate about social activation with confidence in Snap, TikTok, Meta, and other platforms.
• Analytically minded with experience handling large data sets for trends and insights.
• Ability to develop and execute testing roadmaps in audience, media, and creative areas.
• Excellent verbal and written communication for client and supplier relationships.
• Embrace WPP core values: Extraordinary, Open, Optimistic.

Culture & Benefits

• Hybrid work with four days in office to foster creativity, collaboration, and connection.
• Competitive medical, dental, vision insurance, group retirement plans, and significant paid time off.
• Access to global WPP networks, employee resource groups, in-office events, and mental health awareness days.
• Preferential partner discounts and opportunities for growth and learning at the cutting edge of marketing.