Paid Social Lead

TL;DR

Paid Social Lead (ZEUR Nestlé): Delivering strategic recommendations and consultancy for Paid Social across Nestlé Europe with an accent on integrating paid/owned/earned social narratives into overarching strategies. Focus on designing roadmaps, maturity frameworks, and zone-level strategies to maximise biddable performance while adapting to diverse business units and markets.

Location: London, United Kingdom – hybrid approach with teams in the office around four days a week.

Company

hirify.global is WPP's AI-driven media operating unit, bringing together media, data, and partnerships via WPP Open to deliver creative personalisation at scale for clients like Nestlé.

What you will do

• Operate as the Paid Social category expert for ZEUR Nestlé, supporting client needs and validating recommendations.
• Design Paid Social roadmaps and maturity frameworks to frame strategic recommendations across categories.
• Develop zone-level Paid Social strategies, adapting them for specific business units with varying objectives and budgets.
• Forge relationships with partners like Meta, TikTok, and Pinterest to embrace new media, tech, and data opportunities.
• Present strategies and insights to senior stakeholders, integrating Paid Social into holistic social approaches.
• Drive first-party data initiatives and stay updated on trends, sharing best practices across teams.

Requirements

• Must be based in London, UK for hybrid work (4 days/week in office)
• Track record of devising and implementing Paid Social strategies across multiple markets or business units in Europe.
• Complete knowledge of Paid Social from campaign setup to reporting, handling varying digital maturity levels.
• Experience leading teams, building client/partner relationships, and presenting to senior stakeholders.
• Strong storytelling to connect Paid Social outcomes to business decisions and demystify for non-specialists.
• Thought leadership in Paid Social with broad digital exposure and tool proficiency.

Nice to have

• Experience with Nestlé or similar complex, multi-unit clients.
• Hands-on with supporting social tools and PowerPoint for high-stakes presentations.

Culture & Benefits

• Hybrid work model fostering creativity, collaboration, and connection.
• Comprehensive benefits: competitive medical/dental/vision insurance, group retirement plans, significant paid time off.
• Commitment to growth via global WPP networks, employee resource groups, in-office events, and mental health days.
• Inclusive environment built on trust, respect, and opportunities to progress.