Paid Media Executive (B2B)

TL;DR

Paid Media Executive (B2B): Executing and optimizing multi-channel digital performance campaigns for a pharmaceutical client with an accent on paid search, paid social, and programmatic advertising. Focus on driving ROI, lead quality, and pipeline growth through data-driven testing and cross-functional collaboration.

Location: London, United Kingdom (Hybrid)

Company

hirify.global is a global specialist in designing and running bespoke in-house marketing ecosystems, leveraging AI technology to drive creativity and efficiency for over 300 clients.

What you will do

• Execute and optimize acquisition campaigns across paid social, paid search, PPC, and programmatic channels.
• Manage day-to-day campaign setup and performance tracking with a focus on ROI, CPA, and lead quality.
• Analyze campaign data to provide actionable insights and tactical improvements to the Digital Marketing Manager.
• Collaborate with Creative, Sales, and Events teams to ensure alignment on messaging and objectives.
• Develop and execute structured testing plans for audiences, creatives, and bidding strategies.
• Utilize AI-powered tools to enhance efficiency in campaign planning, research, and reporting workflows.

Requirements

• Must be based in or able to work from London, UK.
• Hands-on experience managing paid search and paid social campaigns.
• Proven experience with Google Ads and Meta platforms.
• Strong analytical mindset with the ability to translate data into actionable insights.
• B2B experience is essential for this role.
• Proactive communication skills for reporting performance and managing stakeholder expectations.

Nice to have

• Experience with LinkedIn Ads.
• Background in the pharmaceutical industry or events marketing.
• Familiarity with analytics and martech tools like GA.
• Experience working with external agencies or partners.

Culture & Benefits

• Opportunity to work within a global agency and part of The Brandtech Group.
• Focus on innovation and leveraging cutting-edge AI technology.
• Commitment to an inclusive, pro-inclusive, and anti-racist working environment.
• Emphasis on sustainability with science-based emissions reduction targets.
• Collaborative team culture focused on continuous learning and results.