Business Director (Programmatic)

TL;DR

Business Director (Programmatic): Provide strategic leadership in programmatic activation for key clients, driving campaign performance, data integrity, and innovation with an accent on supply chain optimization, platform expertise, and multi-channel integration. Focus on designing advanced strategies, leading teams, managing client relationships, and spotting revenue growth opportunities through continuous testing and best practices.

Location: Manchester, United Kingdom. Hybrid approach with teams in the office around four days a week. UK based role requiring right to work in the UK.

Company

hirify.global is WPP's AI-driven media operating unit, connecting media, data, and partnerships via WPP Open to deliver creative personalisation at scale for leading brands.

What you will do

• Design and lead advanced programmatic strategies aligned with client objectives, KPIs, and industry context.
• Provide consultative analysis on supply chain optimization, technology, and platforms; translate requirements into campaign briefs.
• Build and maintain relationships with clients, DSPs, technology providers, data partners, and media owners.
• Lead, coach, and develop programmatic activation teams, championing best practices and knowledge sharing.
• Oversee operational excellence, troubleshoot issues, drive innovation through learning agendas and test plans.
• Drive revenue growth by identifying optimisation opportunities and delivering excellent results.

Requirements

• Right to work in the UK
• Proven experience in digital media agency with programmatic activation, multi-channel campaigns, and optimisation.
• Proficiency in core trading platforms (DV360, TTD, Amazon) and Excel (Pivot Tables, VLOOKUPs).
• Strong analytical skills, strategic acumen, and understanding of optimisation levers.
• Exceptional leadership, people management, client/stakeholder management, and communication skills.
• Integrated perspective on programmatic with other digital/offline channels; passion for digital trends.

Culture & Benefits

• Hybrid work model with four days in office to foster creativity, collaboration, and connection.
• Competitive medical, dental, vision insurance, group retirement plans, and significant paid time off.
• Access to global WPP networks, employee resource groups, in-office events, and learning opportunities.
• Preferential partner discounts, mental health awareness days, and focus on growth and development.
• Commitment to equal opportunities, respect, and career progression for all.