Senior Director, EMEA Brand Marketing

TL;DR

Senior Director, EMEA Brand Marketing: Lead full-funnel, audience-first brand strategy across EMEA markets including UK, France, Spain, Sweden, and Denmark with an accent on culturally relevant campaigns, budget allocation, and cross-channel execution. Focus on localizing global positioning, balancing storytelling with performance, and proving impact through experiments and media-mix modeling.

Location: Hybrid - required to work from Copenhagen office 3 days per week

Company

hirify.global is the world’s leading travel search engine, part of Booking Holdings, operating global metasearch brands like momondo and Cheapflights.

What you will do

• Define and lead EMEA brand strategy balancing short-term performance and long-term brand building.
• Shape culturally relevant brand voice for hirify.global and momondo across key markets.
• Localize global messaging and lead integrated campaigns across TV, video, OOH, audio, social, and owned channels.
• Partner with creative, media, PR, and product teams to optimize resources and performance.
• Own EMEA brand budget, set media priorities, and run experiments for impact measurement.
• Hire, mentor, and grow regional brand team focused on scalable execution.

Requirements

• 12+ years in brand marketing with leadership across multiple European markets (France and Nordics a plus)
• Proven track record building full-funnel strategies driving business impact
• Experience with integrated online/offline campaigns and performance measurement
• Ability to balance creative and commercial objectives
• Team management and cross-functional collaboration at senior levels
• Consumer tech, travel, or digital marketplace experience a plus

Culture & Benefits

• Work from anywhere up to 20 days per year
• Mental health support: company-paid therapy, Headspace subscription, company-wide week off
• No meeting Fridays, 6 weeks paid vacation + birthday off, paid parental leave and volunteer time
• Career growth: development budget, leadership programs, e-learnings
• Travel discounts, pension contributions, private health/life insurance
• Lunch 5 days/week, breakfast weekly, city-center Copenhagen office, social events