Senior Director, EMEA Brand Marketing

TL;DR

Senior Director, EMEA Brand Marketing: Lead full-funnel, audience-first brand strategy across EMEA markets including UK, France, Spain, Sweden, and Denmark with an accent on culturally relevant campaigns, budget allocation, and cross-functional partnerships. Focus on localizing global messaging, executing integrated cross-channel campaigns, and proving impact through experiments and media-mix modeling.

Hybrid: Required to work from London office 3 days per week

Company

hirify.global, part of Booking Holdings, is the world’s leading travel search engine helping people find flights, stays, cars, and packages.

What you will do

• Define and lead EMEA brand strategy balancing performance and long-term building.
• Shape culturally relevant brand presence and localize global positioning for local markets.
• Lead integrated campaigns across TV, video, OOH, audio, social, and owned channels.
• Co-develop messaging, tone, and CTAs with creative teams.
• Set media priorities, manage budgets, and optimize execution with internal and agency teams.
• Hire, mentor, and grow regional brand leaders fostering inclusive culture.

Requirements

• 12+ years in brand marketing with leadership across multiple European markets (France and Nordics a plus)
• Proven track record building full-funnel strategies driving business impact
• Experience with integrated online/offline campaigns
• Comfort in performance-driven environments with measurement and attribution
• Ability to balance creative and commercial objectives
• Team management and senior-level cross-functional collaboration

Nice to have

• Experience in consumer tech, travel, or digital marketplaces

Culture & Benefits

• Work from anywhere up to 20 days per year
• Mental health support: therapy via SpringHealth, HeadSpace subscription, company-wide week off
• No meeting Fridays, paid parental leave, volunteer time
• Career growth: development budget, leadership programs, e-learnings
• 5 weeks vacation + birthday off, private health/dental insurance, pension contributions
• Travel discounts, ERGs, free lunches 2x/week, social events