Mobile Games Ads Creative Director

TL;DR

Mobile Games Ads Creative Director (Performance Marketing): Lead creative vision and execution of video advertising campaigns for mobile games with an accent on diverse formats, data-driven optimization, and high-volume production. Focus on defining strategy, managing video editors, analyzing performance metrics, and iterating concepts for maximum installs and engagement.

Location: Remote in United Kingdom

Company

High-growth mobile game studio with global reach and innovative team culture.

What you will do

• Define and execute comprehensive creative strategy for video ads including gameplay edits, trailers, UGC, and experimental formats
• Lead and manage team of video editors for consistent high-quality, high-volume asset delivery
• Collaborate with user acquisition teams to analyze metrics like hook rates, retention, and conversion for campaign refinement
• Monitor trends on TikTok, Meta, and mobile ad networks plus conduct competitive analysis
• Ensure brand consistency while experimenting within short-form video constraints

Requirements

• 5+ years in mobile gaming, performance marketing, or digital ad agency
• Proven track record of ad creatives driving installs and performance results
• Strong understanding of short-form video dynamics, especially first-second hooks
• Proficiency with Adobe After Effects and Premiere Pro; Unity/Unreal familiarity a plus
• Balance data insights with creative risks plus excellent leadership and communication

Culture & Benefits

• Competitive salary aligned with experience and performance
• Flexible remote-friendly work environment
• Comprehensive health and wellness benefits
• Access to cutting-edge creative tools and resources
• Collaborative culture focused on experimentation and impact