Google Ads Specialist (DTC eCommerce)

TL;DR

Google Ads Specialist (DTC eCommerce): Take full ownership of Google Ads accounts for DTC eCommerce brands, driving scalable growth with an accent on Performance Max campaigns, ROAS targets, and full-funnel acquisition. Focus on building and optimising Demand Gen and YouTube campaigns, analysing attribution with tools like Northbeam and GA4, and delivering actionable insights through testing and reporting.

Location: Fully remote, work from anywhere with international teams

Company

Connecting high-performing professionals with global companies across the UK, US, Canada, Europe, and Australia in SaaS, MarTech, FinTech, and EdTech.

What you will do

• Take full ownership of Google Ads accounts for DTC eCommerce brands to drive scalable growth
• Build, optimise, and refine Performance Max campaigns aligned to ROAS targets
• Plan and execute Demand Gen and YouTube campaigns for upper- and mid-funnel acquisition
• Track performance against CAC and ROAS benchmarks using Northbeam, Triple Whale, Rockerbox, and GA4
• Turn data into actionable insights with Excel/Google Sheets and create reports for stakeholders
• Partner with creative, CRO, and growth teams; run tests on audiences, creatives, bidding, and funnels

Requirements

• 3+ years hands-on experience managing Google Ads for DTC eCommerce brands
• Demonstrated success with Performance Max campaigns
• Strong grasp of CAC, ROAS, and profitability-driven strategies
• Experience with Demand Gen, YouTube, and full-funnel paid media
• Working knowledge of Northbeam, Triple Whale, Rockerbox, and/or GA4
• Advanced Excel/Google Sheets skills for analysis and reporting
• Analytical mindset for interpreting and visualising data
• Thrive in fast-paced environments with excellent communication

Nice to have

• Experience with Bing Ads
• Background with high-spend DTC ad accounts ($50k+/month)
• CRO or landing page optimisation exposure

Culture & Benefits

• Fully remote work from anywhere
• Ongoing support from hirify.global before and after placement
• Competitive compensation matched to your goals and client options