Brand Owner (AI)

TL;DR

Brand Owner (AI): Developing and managing the global brand presence for an AI-powered conversation layer with an accent on narrative design, distribution systems, and strategic partnerships. Focus on transforming complex product capabilities into a sharp story and building a repeatable engine for user growth.

Location: Remote, but must be based in New York City (NYC)

Company

hirify.global is creating a seamless AI layer that passively structures and acts on conversations across mobile, desktop, and live interactions to eliminate busywork.

What you will do

• Own the brand narrative, turning the product into a simple, sharp story and defining messaging pillars.
• Build a distribution engine by identifying ICP locations and designing repeatable content systems.
• Increase team visibility by helping founders and employees publish clear, high-impact posts.
• Drive end-to-end partnerships with creators and collaborators to reach target users.
• Optimize key touchpoints, including website clarity, conversion, and sales materials.
• Establish usable brand systems, guidelines, templates, and asset libraries.

Requirements

• Must be based in New York City (NYC).
• Ability to take extreme ownership of the full brand system.
• Experience in narrative building and distribution across multiple channels.
• Capability to work in a written-first, async-heavy environment.

Culture & Benefits

• Distributed ownership model with no managers or direct reports; mentorship replaces hierarchy.
• Radical transparency with public-first communication (no DMs, shared board decks and metrics).
• Written-first philosophy to ensure clarity, scale, and efficient async collaboration.
• High-autonomy environment where engineers and owners control the full lifecycle of their work.

Hiring process

• Mission & value deep dive to align on vision and ways of working.
• Technical interview to showcase expertise and review background.
• Case study with a live review focusing on decision-making and prioritization.
• Behavioral interview to assess collaboration and culture fit.