Director of Content Marketing & Media (Proptech)

TL;DR

Director of Content Marketing & Media (Proptech): Own the content operation powering inbound pipeline and audience growth with an accent on SEO-driven strategy, AI search discoverability, multi-format editorial production, video content, and social media. Focus on building scalable workflows using AI tools, leading content team, and driving measurable organic traffic, MQLs, and pipeline contribution.

Location: New York, NY / Remote

Company

Series C SaaS company building AI growth platform for real estate, backed by top investors like Bessemer, serving 87,000+ professionals including 30% of WSJ RealTrends top US agents.

What you will do

• Own content strategy for organic search traffic, MQLs, and pipeline via SEO, keyword alignment, topic clusters, and AI search surfaces like Google AI Overviews.
• Build and run multi-format content production including blog, newsletter, webinars, white papers, lead magnets, research reports, CEO OpEds, and event content.
• Lead audience growth across YouTube, TikTok, Instagram, LinkedIn, Facebook with platform-specific strategies, video production, and short-form derivatives.
• Build and manage content team, contributor network, integrate AI for ideation, drafting, optimization; establish workflows, calendars, and reporting.
• Manage Presence Talent Network for on-camera talent and amplify content via owned, earned, paid channels.

Requirements

• 7-12 years in content marketing, media, editorial, or demand generation with proven content engines driving organic traffic, MQLs, pipeline (specific metrics).
• Track record growing social audiences on YouTube, TikTok, Instagram, LinkedIn, Facebook; strong SEO, keyword research, AI search knowledge.
• Experience with AI tools for content production (ideation to distribution), video oversight, multi-format operations (blogs, newsletters, webinars).
• Managing teams of staff, freelancers, contributors; editorial judgment, systems for scale.
• Pipeline/revenue mindset, audience building, thrives in fast-paced ambiguity, full ownership.

Culture & Benefits

• High-growth proptech innovator challenging real estate status quo with agile, collaborative team.
• Ranked on Inc. 5000, BuiltIn Best Places to Work, Tech100 Awards, Inman Innovation Award.
• Global team founded 2016, raised $89M from top VCs.