Marketing Manager (iGaming)

TL;DR

Marketing Manager (iGaming): Developing and executing comprehensive marketing strategies for the Irish market with an accent on user acquisition, engagement, and retention. Focus on managing multi-channel budgets, optimizing campaign performance, and ensuring compliance with local betting regulations.

Location: Onsite in North London, UK

Компания

hirify.global is a leading global digital gaming company and part of the NYSE-listed Super Group, specializing in online sports betting and casino entertainment.

Что делать

• Define and lead the local marketing strategy to achieve commercial targets and market growth.
• Manage annual and monthly marketing budgets, including forecasting and cost control.
• Execute integrated multi-channel marketing strategies across paid search, social, and display.
• Track, analyze, and report on campaign performance to provide actionable insights.
• Collaborate with product, brand, legal, and central teams to ensure strategic alignment.
• Build and manage relationships with affiliate partners to support market expansion.

Требования

• Proven digital marketing experience with a solid understanding of online channels.
• Strong reporting skills and the ability to interpret data for decision-making.
• Awareness of Ireland’s betting, marketing, and advertising regulations.
• Excellent communication and organizational skills for managing multiple projects.
• Collaborative mindset with experience working in cross-functional teams.
• Ability to operate within a fast-moving, compliant environment.

Хорошо, если есть

• In-depth knowledge of sports betting markets and odds calculation.
• Previous experience in the online sports betting or casino industry.
• Familiarity with gambling regulations in various jurisdictions.
• Experience in developing customer acquisition strategies.

Культура и преимущества

• Comprehensive learning and development programs for career growth.
• Performance-based feedback tools to support professional development.
• Employee Assistance Programme for personal and family support.
• Vitality Healthcare and Unum Dental coverage.
• Life Assurance, Income Protection, and cycle-to-work schemes.