Sr. Business Development Manager (China Region, IP: DSP, CPU)

TL;DR

Sr. Business Development Manager (China Region, IP: DSP, CPU): Drive IP licensing growth in China with a strong focus on Tensilica DSP and CPU technologies for automotive, AR/VR, mobile, smart speakers, and consumer markets. Focus on identifying business opportunities, managing sales cycles, building software partner ecosystems, and collaborating with sales and FAE teams on technical evaluations and proof-of-concepts.

Location: Shanghai, Beijing (China). Ability to travel within China and internationally.

Company

Leader in semiconductor IP technologies, developing DSP and CPU solutions for high-impact applications.

What you will do

• Drive Tensilica DSP and CPU IP licensing growth by engaging SoC teams across automotive, AR/VR, mobile, and consumer sectors.
• Identify new opportunities, expand accounts, and manage full sales cycles while positioning IP against competitors.
• Build relationships with software vendors in AI/ML, audio/voice, vision/XR, and automotive middleware for partner onboarding and joint solutions.
• Collaborate with China sales and FAE teams on technical evaluations, benchmarking, and resolving blockers.
• Develop China-specific go-to-market strategies, monitor trends, and represent at industry events.

Requirements

• Bachelor’s or Master’s in Electrical Engineering, Computer Engineering, or related.
• 10+ years in semiconductor IP, DSP/CPU/NPU, SoC design, embedded software, or business development in China.
• Strong understanding of DSP architectures, signal processing, embedded systems, and AI workloads.
• Proven success selling semiconductor IP or technical engagements in China.
• Familiarity with software ecosystems in audio, voice, AI/ML, AR/VR, and automotive.
• Excellent communication, negotiation, and relationship-building skills.

Nice to have

• Direct experience with Tensilica DSPs or similar configurable architectures.
• Existing relationships with China automotive SoC vendors, smartphone/IoT/CE chipmakers, AR/VR/edge-AI developers, and software partners.
• Understanding of heterogeneous compute, low-power SoC design, or automotive safety (ISO26262).