Senior Product Marketer (Office of Finance)

TL;DR

Senior Product Marketer (Office of Finance): Lead positioning, messaging, and go-to-market strategy for finance solutions targeting CFOs and FP&A leaders with an accent on AI-driven insights and business outcomes. Focus on developing differentiated narratives, executing integrated campaigns, and enabling sales through high-impact content and thought leadership.

Location: Madrid, Spain. Flexible: Hybrid or Remote

Company

hirify.global powers financial and operational planning solutions for enterprises worldwide, leveraging advanced analytics, forecasting, and AI-driven insights to transform complex data into actionable intelligence.

What you will do

• Develop messaging and positioning for Office of Finance solutions, highlighting AI use cases and competitive differentiation.
• Own GTM strategies, integrated campaigns, ABM programs, and sales plays to drive pipeline.
• Create high-impact content including thought leadership, customer stories, and executive presentations, leveraging AI for efficiency.
• Equip Sales and Partner teams with enablement assets and support client-facing engagements.
• Gather customer insights through interviews and win/loss analysis to inform strategy and product roadmap.
• Analyze performance data to optimize messaging, campaigns, and enablement.

Requirements

• 6+ years in B2B Product Marketing, preferably SaaS or enterprise software.
• Proven GTM strategies driving pipeline and revenue growth.
• Expertise in messaging, positioning, storytelling for complex solutions.
• Experience supporting enterprise sales and engaging stakeholders.
• Ability to leverage AI tools for productivity.
• Excellent written, verbal, presentation skills; strong collaboration across global teams.

Nice to have

• Experience in Office of Finance, FP&A, EPM, or financial software.
• Familiarity with finance transformation trends and CFO priorities.
• ABM strategies and enterprise buying groups experience.
• Communicating technical concepts like AI in business terms.

Culture & Benefits

• Collaborative environment valuing unique perspectives, growth mindset, and shared success.
• Open collaboration across teams and borders.
• Commitment to diversity, inclusion, and belonging.
• Equal opportunity employer fostering respect for all individuals.