Marketing Programs Manager (SaaS)

TL;DR

Marketing Programs Manager (SaaS): Designing and executing product-led growth (PLG) and demand generation campaigns to drive developer adoption and enterprise pipeline with an accent on funnel optimization and product usage data. Focus on building lifecycle programs, managing multi-channel acquisition motions, and collaborating with growth marketing teams to convert technical users into enterprise customers.

Location: Must be based in Spain or the EMEA region

Company

hirify.global is a global leader in innovative, reliable, and secure enterprise open source solutions, powering mission-critical workloads for over 60% of the Fortune 500.

What you will do

• Design and execute campaigns driving product trial, self-service adoption, and activation across developer channels.
• Build and optimize growth funnels from acquisition through trial-to-paid conversion using product usage data.
• Develop targeted acquisition programs for platform engineers and DevOps teams in cloud-native environments.
• Create lifecycle programs supporting onboarding, activation, and expansion based on user behavior signals.
• Partner with the Growth Marketing team to execute integrated demand generation campaigns targeting technical buyers.
• Own funnel metrics including signups, activation rates, and pipeline contribution.

Requirements

• 5+ years of B2B technology marketing experience.
• Hands-on experience in product-led growth or self-service SaaS models.
• Strong campaign execution skills across digital and lifecycle channels.
• Proficiency with marketing automation and analytics platforms.
• Ability to translate product adoption data into actionable marketing programs.
• Must be based in Spain or the EMEA region.

Nice to have

• Experience marketing developer tools, cloud infrastructure, or platform engineering products.
• Familiarity with the AWS ecosystem and co-marketing programs.
• Direct understanding of developer and platform engineering communities.

Culture & Benefits

• Work in a global, open community that values diversity and individual voice.
• Dynamic environment focused on agility, entrepreneurship, and innovation.
• Opportunities for career growth and scaling within a global enterprise.
• Commitment to an open culture where employees are encouraged to reach their full potential.