Senior Engagement Manager (MarTech)

TL;DR

Senior Engagement Manager (MarTech): Partner with enterprise clients to deliver complex email and CRM marketing programs, overseeing cross-functional teams and driving account growth with an accent on lifecycle strategy, personalization, and optimization. Focus on translating business goals into actionable campaigns, managing deployments, and building scalable processes.

Remote (United States, Eastern Time Zone preferred for optimal collaboration with leadership and client teams. Open to Central or Atlantic Time Zones with sufficient overlap).

Company

Global digital transformation partner with a Marketing Services division specializing in cross-channel content strategy, MarTech implementations, and client programs across US, Europe, LATAM, and Asia.

What you will do

• Serve as primary client contact, aligning deliverables to business goals and ensuring on-time, high-quality execution.
• Translate client goals into marketing objectives and oversee campaign activities including builds, QA, approvals, and deployments.
• Guide email/CRM strategy on segmentation, testing, personalization, and optimization.
• Lead cross-functional teams to deliver integrated MarTech programs with measurable impact.
• Identify growth opportunities, support renewals/expansions, and contribute to process improvements.
• Mentor junior team members and participate in resourcing and capacity planning.

Requirements

• 7+ years in Email Marketing, CRM, or Lifecycle Marketing in agency, SaaS, or MarTech environment.
• Proven experience with enterprise clients and complex marketing automation/data structures.
• Strong knowledge of platforms like Iterable, Braze, Salesforce Marketing Cloud.
• Understanding of segmentation, personalization, A/B testing, and campaign analytics.
• Expertise in project management for multiple workstreams.
• Excellent communication for executive-level client discussions; highly organized and proactive.

Nice to have

• Experience mentoring junior team members or project coordinators.

Culture & Benefits

• Work on engaging projects with global brands like Kraft Heinz, NFL, Moderna.
• Inclusive environment emphasizing SHAPE values (smart, humble, active, positive, excellent).
• Generous training budgets, certifications, workshops, mentorship.
• Ample vacation policy and work-life balance focus.
• Customizable health/dental benefits and flexible work arrangements (remote, hybrid, in-office).