Principal Product Manager (Business Plus)

TL;DR

Principal Product Manager (Business Plus): Define and drive long-term product strategy for SMB offerings, evolving multi-project workflows and monetization models with an accent on adoption, retention, and revenue growth. Focus on shaping end-to-end experiences, pricing strategies, and experimentation to deliver scalable impact in a marketplace environment.

Toronto, Ontario, Canada. Requires 3 days in office once the new office opens in Q4 2026.

Company

hirify.global connects businesses with global, AI-enabled talent across freelance, fractional, and payrolled work through its Marketplace and Lifted platforms.

What you will do

• Define and drive long-term product strategy for SMB and Business Plus offerings, improving adoption, retention, and revenue.
• Own the end-to-end product roadmap, shipping features for multi-project workflows.
• Establish success metrics like adoption, expansion, and monetization, refining direction with data.
• Lead cross-functional initiatives with engineering, analytics, research, and go-to-market teams.
• Shape pricing, packaging, and value propositions to boost conversion and willingness to pay.
• Drive A/B testing and pricing experiments to validate learnings and inform decisions.

Requirements

• Track record of shipping 0-to-1 or ambiguous products with business impact in growth, monetization, or platforms.
• Strong product judgment balancing customer needs, business goals, and technical constraints with high autonomy.
• Experience in marketplace, labor marketplace, or SaaS environments with multi-sided dynamics.
• Data-driven approach with fluency in analytics and experimentation.
• Ability to integrate AI into product workflows for insights and iteration.

Culture & Benefits

• High-impact individual contributor role with GM mindset and end-to-end ownership.
• Work as part of hirify.global team with access to resources and growth opportunities.
• Competitive benefits offered by partner initially, transitioning to direct hirify.global employment later.
• Commitment to diverse, inclusive, and equitable workforce.

Hiring process

• Interviews recorded via BrightHire AI tool (opt-out available); transcripts reviewed by humans only.