Performance Marketing Architecture & Strategy Lead (Healthcare)

TL;DR

Performance Marketing Architecture & Strategy Lead (Healthcare): Help healthcare marketers leverage privacy-first data platform to drive measurable growth in digital advertising with an accent on server-side tracking, incrementality testing, and media mix modeling. Focus on diagnosing signal loss issues, optimizing bidding models, and productizing compliant strategies for scalable ROI.

Location: Fully remote (U.S. only)

Salary: $200K – $250K • Offers Equity

Company

Privacy-first data platform that enables healthcare organizations to use modern analytics and advertising tools without exposing protected health information (PHI).

What you will do

• Deliver performance marketing improvements through strategic engagements with customers and agencies.
• Influence product roadmap by converting customer insights into innovations and features.
• Develop frameworks, use cases, and ROI stories to support sales and customer success.
• Drive expansion and retention by embedding hirify.global into customers' growth strategies.
• Build executive confidence positioning hirify.global as a strategic partner.
• Create repeatable playbooks to accelerate compliant campaign launches.

Requirements

• 8+ years hands-on performance marketing with track record of measurable outcomes
• Expertise in Meta CAPI, Google Enhanced Conversions, and server-side data ingestion
• Proficiency in SQL, data visualization, incrementality testing, and media mix modeling
• Proven post-cookie strategies for ITP/ATT environments
• Agency fluency and strategic advisory skills for high-spend environments
• Systems thinking and cross-functional collaboration with product and go-to-market teams

Nice to have

• AI-native workflows for creative analysis and data regressions
• Experience in regulated industries like healthcare (HIPAA), fintech, or insurance
• Product strategy including PRDs and roadmap influence
• Public authority via whitepapers, case studies, or conference speaking

Culture & Benefits

• Competitive pay + generous equity with 10-year exercise window
• Fully remote (U.S. only) with $150/month coworking stipend
• Half-day Fridays every Friday and unlimited PTO with required 2-week minimum
• 16 weeks fully paid parental leave and top-tier health/dental/vision coverage
• 2 “Treat Yourself” days a year and intentional company offsites 2x/year