Senior Manager, Acquisition and Demand Generation

TL;DR

Senior Manager, Acquisition and Demand Generation (SaaS): Lead integrated marketing campaigns that generate measurable pipeline and revenue for a construction management platform with an accent on multi-channel acquisition, ABM strategies, and agency management. Focus on owning demand gen KPIs, optimizing performance with multi-touch attribution, and scaling campaigns through data-driven insights.

Location: Omaha, NE or United States (remote or hybrid opportunities)

Salary: $130,000 - $150,000

Company

Leading residential construction management platform empowering contractors to manage financials, schedules, workflows, and client relationships in one system.

What you will do

• Own demand generation KPIs like lead volume, cost per lead, CAC, and pipeline contribution.
• Plan and execute integrated acquisition campaigns across digital and traditional channels.
• Partner with product marketing to develop messaging, audience playbooks, and targeting.
• Concept insight-driven campaigns to differentiate in the market and manage digital agency partners.
• Analyze performance, share insights, and recommend improvements for scale and efficiency.
• Stay current on acquisition trends, SaaS marketing, and emerging technologies.

Requirements

• 7+ years in acquisition or demand generation marketing.
• Proven success scaling multi-channel ABM campaigns.
• Experience with multi-touch attribution, marketing mix modeling, and incrementality analysis.
• Hands-on with Google Ads, LinkedIn, Meta, or Marketing Cloud in past 2 years.
• Experience managing teams, partners, and agencies for media execution.
• Data-driven with strong marketing funnel and ROI understanding; excellent communication skills.

Culture & Benefits

• Exceptional health packages including medical, dental, vision, life insurance, and disability benefits.
• 401(k) with company matching, generous PTO, 11 holidays, personal days, parental leave, and sabbaticals.
• Volunteer time off, wellness program, onsite fitness, tech reimbursement, and free lunches at HQ.
• Hybrid or remote flexibility, monthly team events, and focus on work-life balance.