Principal Product Marketing Manager (AI)

TL;DR

Principal Product Marketing Manager (AI): Leading the end-to-end product marketing function for Gen AI-driven code reviewers with an accent on GTM strategy, technical positioning, and developer storytelling. Focus on scaling the marketing foundation, driving adoption among technical audiences, and translating competitive insights into product differentiation.

Location: Hybrid in San Francisco

Compensation: $220K – $280K + Equity

Company

hirify.global is an R&D company building Gen AI-driven code reviewers to create a symbiotic partnership between humans and advanced algorithms for software development efficiency.

What you will do

• Develop compelling positioning and messaging tailored to developers, engineering leaders, and DevOps personas.
• Lead GTM strategy for new features and products, ensuring execution across product, growth, and sales teams.
• Conduct customer research and interviews to understand developer workflows and inform the product roadmap.
• Create high-impact technical content, including product pages, blog posts, case studies, and comparison pages.
• Build enablement collateral to support growth, sales, and customer success teams.
• Track competitive trends in the devtooling space to translate insights into actionable differentiation.

Requirements

• 3–6+ years of experience in Product Marketing for developer tools, infrastructure, or B2B SaaS.
• Ability to speak credibly to engineers and development teams; technical background is a bonus.
• Experience collaborating with Product and Engineering teams in early-stage startup environments.
• Strong written communication skills for crafting succinct messaging for technical buyers.
• Proven ability to lead cross-functional initiatives and execute with urgency.
• Location: Must be based in San Francisco (Hybrid)

Culture & Benefits

• Work on cutting-edge Gen AI technology with real-world impact.
• Collaborative and innovative environment focused on collective intelligence.
• Competitive salary, equity, and comprehensive benefits.
• Professional development opportunities within a fast-paced technological world.
• Culture of fearless innovation and persistence in solving complex challenges.