Demand Generation Campaign Manager (Cybersecurity)

TL;DR

Demand Generation Campaign Manager (Cybersecurity): Managing and optimizing end-to-end B2B demand generation campaigns across a cybersecurity portfolio with an accent on multi-channel execution and lead qualification. Focus on driving qualified pipeline through webinars, content syndication, and performance-driven marketing automation.

Location: NYC or Remote (Must be based in the US)

Salary: $70,000 – $80,000 (NYC estimate)

Company

hirify.global provides business intelligence and professional networks to help the cybersecurity ecosystem connect and make smarter decisions.

What you will do

• Own the strategy, execution, and optimization of end-to-end demand generation campaigns for the cybersecurity portfolio.
• Manage multi-channel execution including email, landing pages, social promotion, and content syndication.
• Collaborate with Customer Success and Sales teams to align messaging, targeting, and client objectives.
• Partner with marketing operations and designers to develop performance-driven campaigns for cybersecurity audiences.
• Monitor and optimize key performance metrics including conversion rates, engagement, and ROI.
• Deliver post-campaign reporting and translate performance data into actionable recommendations.

Requirements

• 3+ years of experience in B2B demand generation or campaign management, preferably in cybersecurity, tech, or SaaS.
• 3–5 years of overall marketing experience focusing on campaign execution and performance optimization.
• Proven experience managing webinars, virtual events, and content syndication programs.
• Hands-on experience with email marketing, landing page optimization, A/B testing, and campaign analytics.
• Familiarity with marketing automation platforms such as Marketo, Eloqua, or HubSpot.
• Must be based in the United States (NYC or Remote).

Nice to have

• Strong copy instincts and hands-on copywriting experience.
• Previous client-facing experience.

Culture & Benefits

• Opportunity to work in a fast-paced environment with high visibility into the full campaign lifecycle.
• Commitment to equal employment and advancement opportunity for all employees.
• Strategic role sitting at the center of the demand generation engine.