Vertical Marketing Lead (Financial Services)

TL;DR

Vertical Marketing Lead (Fintech): Leading strategy and execution for the Financial Services vertical to drive pipeline and revenue growth with an accent on vertical positioning and solution packaging. Focus on translating complex AI-driven capabilities into industry-specific narratives and coordinating integrated GTM campaigns.

Location: Remote (US)

Salary: $175K – $215K

Company

hirify.global builds identity trust infrastructure for the digital economy using AI to verify identities and eliminate fraud in real time.

What you will do

• Define and execute the vertical marketing strategy for the Financial Services GTM Pod to drive pipeline and revenue.
• Develop ICPs, value propositions, and competitive positioning aligned with the pod's sales motion.
• Translate complex AI-driven capabilities into compelling industry-specific messaging for economic and technical stakeholders.
• Deliver field-ready enablement tools, including decks, playbooks, battlecards, and ROI tools, to accelerate deal velocity.
• Coordinate integrated campaign strategies across email, webinars, paid/organic channels, and SDR outreach.
• Partner with Product, Data Science, and RevOps to commercialize new capabilities and track KPIs tied to revenue growth.

Requirements

• 6–8 years of B2B marketing experience in high-growth SaaS, fintech, identity, or fraud risk environments.
• Proven success in driving measurable pipeline and revenue through segment-focused marketing initiatives.
• Ability to translate complex AI or data-centric technology into clear, compelling industry narratives.
• Experience partnering with sales teams and influencing cross-functional stakeholders.
• Must be based in the US.
• Analytical rigor and strong project management skills for fast-paced environments.

Culture & Benefits

• Competitive compensation with equity and bonus opportunities.
• High-ownership environment with significant responsibility and impact on global digital identity.
• Collaborative culture working at the intersection of product, sales, and data science.
• Full remote work flexibility within the United States.