Regional Social Media and Digital Marketing Specialist

TL;DR

Regional Social Media and Digital Marketing Specialist: Develop and execute social media and digital marketing strategies for assigned locations with an accent on content calendars, paid promotions, and performance reporting. Focus on collaborating with stakeholders, adapting strategies to feedback and industry changes, and engaging regional academic communities through outreach.

Location: Full-time in-office role based in Manchester city centre office.

Company

hirify.global is a fully Open Access publisher headquartered in Switzerland with a portfolio of more than 500 journals across all scientific disciplines.

What you will do

• Develop regional social media and digital marketing strategies with key stakeholders including corporate, product, and journal marketing.
• Own content calendars across social, paid, regional websites, and digital events, ensuring alignment with messaging.
• Implement paid social media strategies using established frameworks and tools.
• Prepare and present monthly reports on organic and paid campaign performance.
• Build relationships with stakeholders and collaborate with other marketing personnel for knowledge sharing.
• Engage in outreach with regional academic communities for region-specific content like interviews and webinars.

Requirements

• Native-level English proficiency (other languages a plus).
• Bachelor's degree or above in Communications, Marketing, Public Relations, Advertising, or related field.
• Experience coordinating social media or digital marketing activities.
• Intermediate knowledge of Facebook, Twitter, LinkedIn, Instagram; strong knowledge of Facebook Ads Manager.
• Experience with tools like Hootsuite, Falcon, Sprout, Google Suite (GA4, Tag Manager, Search Console), and data visualization tools.
• Understanding of brand, communication, and digital marketing principles; strong organizational, prioritization, and analytical skills.

Culture & Benefits

• Flexible working times: start 7-9am, finish 3-6pm.
• Special paid days off for marriage or moving house.
• Friendly environment with monthly lunch parties, office snacks, seasonal events.
• Bonus incentives for high performers; Perkbox discounts on food, tech, travel.
• Health cash plan with Bupa after probation for dental, doctors, prescriptions.
• Cyclescheme and Techscheme for savings on bikes and tech equipment.