Lead Product Marketing Director (AI)

TL;DR

Lead Product Marketing Director (AI): Shaping product narrative and strategy to empower social good initiatives in the nonprofit sector with an accent on AI-driven marketing and value propositions. Focus on conducting market research, developing buyer personas, crafting compelling narratives, and influencing packaging and pricing strategies.

Location: Remote (Florida, US)

Salary: $130,000–$200,000

Company

Innovative technology company impacting the nonprofit sector and beyond, serving over 20,000 customers with AI-forward products.

What you will do

• Define and communicate the voice of products in the market.
• Conduct market research and develop buyer personas.
• Engage with customers to validate product positioning and value delivery.
• Collaborate with Product teams to influence packaging and pricing strategies.
• Craft compelling, AI-forward narratives that differentiate products.
• Analyze market trends and provide strategic recommendations.
• Test and iterate marketing messaging based on user feedback.
• Lead cross-functional reviews to align strategies with customer value.

Requirements

• Proven experience in product marketing and strategy.
• Strong analytical skills and experience with market research.
• Ability to craft clear and engaging stories from complex data.
• Familiarity with generative AI tools and their application in marketing.
• Effective communication skills for engaging diverse audiences.
• Experience in pricing strategy and product-led growth.
• Proven ability to work collaboratively with cross-functional teams.
• Visionary mindset focused on future-oriented product value.

Culture & Benefits

• Competitive salary ranging from $130,000 to $200,000.
• Comprehensive benefits package promoting health and well-being.
• Opportunities for personal and professional growth.
• Collaborative and inclusive company culture.
• Flexibility to work remotely.
• Participation in an innovative and purpose-driven organization.