Market Research Lead (AI)

TL;DR

Market Research Lead (AI): Translating complex market and audience insights into actionable marketing plans and GTM strategies for AI products with an accent on mixed-method research and technical audience segmentation. Focus on designing high-impact research to reach millions of global users and optimizing product positioning for developers and B2B clients.

Location: Hybrid (3 days per week in-office) in San Francisco, CA or New York City, NY

Salary: $234,000 – $260,000 + Equity

Company

hirify.global is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity.

What you will do

• Design and execute high-impact research using mixed methods to inform brand and product strategies.
• Translate complex business questions into detailed research plans and compelling narratives.
• Shape GTM strategies, including positioning and messaging for technical products.
• Develop deep empathy for developers and technical decision-makers to understand their workflows and pain points.
• Collaborate as a strategic partner with brand, product marketing, creative, and product teams.

Requirements

• 10+ years of experience in data analysis, mixed-method user, or market research.
• Proven track record of independently executing full-cycle research from design to reporting.
• Extensive background in quantitative and qualitative research, including survey development and data analysis (weighting, regression, etc.).
• Experience conducting research specifically with developers, technical users, or B2B audiences.
• Proficiency with statistical analysis and survey programming tools.
• Must be based in or able to work hybrid in San Francisco, CA or New York City, NY.

Nice to have

• Experience working with behavioral data.

Culture & Benefits

• Opportunity to contribute to the responsible and widespread adoption of AI on a global scale.
• Competitive compensation package including equity.
• Collaborative environment working at the forefront of AI capabilities.
• Commitment to diversity, equity, and inclusion as an equal opportunity employer.