Senior B2B Marketing Manager

TL;DR

Senior B2B Marketing Manager: Build and lead B2B marketing function from the ground up, shifting from affiliate relationships to full strategic partnerships with UK brands with an accent on narrative, value propositions, and commercial impact. Focus on developing ABM strategies, sales enablement tools, executive engagement, and cross-functional collaboration to drive revenue.

Location: Hybrid working with time in Leicestershire HQ or London Holborn office required; no fully remote

Company

hirify.global provides discounts and benefits to UK emergency services, health, and social care workers ("heroes"), focusing on commercial growth through partnerships.

What you will do

• Own and deliver B2B marketing strategy, activating repositioning as full-funnel marketing partner across Commission and Retail Media propositions
• Define target partner segments, develop value propositions, and shape compelling partner-facing messaging
• Build profile with senior stakeholders (CMOs, CCOs) via executive engagement, industry events, and roundtables
• Shape ABM strategy for priority partners, execute campaigns with Growth Marketing to generate pipeline and revenue
• Develop sales enablement tools like category decks and messaging frameworks; embed HubSpot across teams
• Build B2B marketing function, define operating model, processes, and martech; collaborate cross-functionally

Requirements

• Strong background in senior B2B marketing roles with end-to-end strategy ownership
• Track record of commercial impact, collaborating with Sales/Commercial to drive revenue
• Experience building functions/capabilities from scratch or in undefined environments
• Proven brand repositioning and senior stakeholder engagement (CMO/CCO level)
• Exceptional storytelling, messaging, commercial acumen, and data-informed approach
• Hands-on execution alongside strategic thinking for campaigns and materials

Nice to have

• Experience with retail media or media propositions

Culture & Benefits

• Hybrid working and flexible hours with in-office collaboration encouraged
• 25 days annual leave + birthday off, buy/sell up to 5 days, enhanced parental leave
• Company bonus, BUPA medical insurance (pre-existing conditions covered), pension via salary sacrifice
• Healthcare cashback, employee assistance programme, mental health support
• Onsite gym with classes, EV charging, free parking/snacks, social events, recognition awards
• Learning and development culture with personal growth fund, relaxed dress code