Digital Marketing Analyst (Edtech)

TL;DR

Digital Marketing Analyst (Edtech): Building and managing ad campaigns across Google, Bing, Facebook, TikTok with an accent on creative copywriting, performance analysis, and strategic optimization. Focus on designing tests for copy, audiences, landing pages, analyzing data impacts, and owning campaign strategies.

Location: Hybrid in San Mateo, CA headquarters office (Monday-Friday in office, option for one day WFH)

Salary: $70,300–$75,000 + benefits

Company

hirify.global is the largest US EdTech company reaching millions of learners through brands like IXL, Rosetta Stone, Education.com, and Teachers Pay Teachers.

What you will do

• Build and monitor ad campaigns on Google, Bing, Facebook, TikTok, and other platforms
• Analyze performance data to refine strategies
• Write effective ad copy for diverse audiences across IXL brands
• Design and run tests on copy, landing pages, audiences, and other factors
• Collaborate with graphic design team and participate in creative brainstorms
• Present findings to marketing and product teams, own campaign strategies as you gain experience

Requirements

• BA/BS degree with some experience in SEM, marketing, or data analysis
• Strong analytical, critical-thinking, and problem-solving skills
• Excellent writing, editing, and attention to detail
• Fluency in Excel and Google Sheets, especially Pivot tables
• Proactive go-getter mindset, creativity, curiosity, fast learner with organizational skills
• Passion for education and edtech

Culture & Benefits

• Collaborative culture fostering open exchange of ideas, kindness, and respect
• Passion-driven work environment with on-the-job training and mentorship
• Comprehensive benefits package
• Opportunity to impact millions of learners worldwide