Performance Marketing Director

TL;DR

Performance Marketing Director (Growth): Owning the deployment of marketing spend to drive efficient growth with an accent on allocation, decision making, and building systems that scale. Focus on making clear calls with imperfect data and owning the outcome.

Location: Remote-first within the UK or Spain. To be considered for this role, candidates must live in and possess valid work authorization for one of these two countries.

Company

hirify.global is the world’s first eSIM store that helps people connect in over 200+ countries and regions across the globe.

What you will do

• Own how performance marketing spend is deployed across markets and channels.
• Manage and optimize a multi-million dollar budget to drive revenue and customer growth within CAC and payback targets.
• Build a system that moves budget quickly toward what’s working and away from what isn’t.
• Design and run incrementality tests, including geo holdouts and channel experiments.
• Partner with Creative and Brand to improve performance through structured creative testing.
• Establish and enforce clear performance guardrails, including blended CAC and payback expectations.

Requirements

• 10+ years in performance marketing, growth, or a similar role.
• Experience managing and allocating multi-million dollar marketing budgets.
• Strong experience across Paid Social, Search, and app-based growth channels.
• Proven ability to make budget allocation decisions that drive measurable growth.
• Deep understanding of attribution, incrementality, and the limitations of both.
• Clear and direct communication, with the ability to challenge and align stakeholders.

Nice to have

• Experience with MMM or advanced measurement frameworks.
• Background in mobile-first or app-based businesses.
• Experience in travel, marketplaces, or global consumer products.
• Familiarity with tools such as Adjust, GA4, Firebase, or similar ecosystems.

Culture & Benefits

• Health Insurance.
• Work-from-anywhere stipend.
• Annual wellness & learning credits.
• Annual all-expenses-paid company retreat in a gorgeous destination.