Performance Marketing Manager (EdTech)

TL;DR

Performance Marketing Manager (EdTech): Creating and testing ad creatives to scale teacher acquisition for an online math and reading school, focusing on Meta Ads, TikTok, and landing page optimization. Focus on improving conversion rates and launching new acquisition channels to support the company's growth in the EdTech industry.

Location: Global, Remote

Компания

hirify.global is a Ukrainian venture builder creating international tech businesses, including Brighterly, an online math and reading school for children in the US.

Что делать

• Create and test ad creatives to achieve the best Cost Per Hire (CPH).
• Launch, optimize, and scale ad campaigns in Meta Ads.
• Analyze campaign results, form conclusions, and present them to stakeholders.
• Create and test landing pages to improve conversion rates.
• Launch new teacher acquisition channels like TikTok and participate in employer branding.

Требования

• 2–3+ years of marketing experience, preferably in performance marketing or paid social.
• Experience with ad budgets from $20k/month.
• Ability to create high-performing creatives for Meta/TikTok.
• Understanding of key marketing metrics and their interdependencies.
• Experience with CRO and landing page testing.
• Understanding of Meta, Google, and TikTok optimization logic and creative requirements.

Культура и преимущества

• hirify.global Platform provides operational efficiency with teams in recruiting, tech, finance, and legal.
• Access to a community of founders and internal clubs for marketing, development, finance, and recruiting.
• Opportunities for training, courses, and conference attendance.
• Medical insurance and a corporate doctor.