Digital Marketing Executive (Advertising Operations)

TL;DR

Digital Marketing Executive (Advertising Operations): Plan, launch, and optimize paid digital campaigns across Meta, Google Ads, TikTok with an accent on KPI monitoring, A/B testing, and budget management. Focus on troubleshooting performance issues, conducting audience research, and delivering maximum ROI through data-driven optimizations.

Location: Based in the UK, Remote with hybrid work flexibility in London.

Salary: £35,000 – £50,000 base salary per annum

Company

Leading insurance platform in Southeast Asia serving over 8 million users, expanding into AI-integrated applications with a flat, hands-on organization focused on engineering and product excellence.

What you will do

• Plan, launch, and optimize paid campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, and other platforms.
• Monitor KPIs like CTR, CPC, CPA, ROAS daily and conduct A/B tests on creatives, audiences, and bidding strategies.
• Troubleshoot ad delivery, tracking, and performance issues in real time while managing budgets for maximum ROI.
• Collaborate with content/design teams and coordinate with vendors for large-scale initiatives.
• Build weekly/monthly reports with insights and set up conversion tracking using UTM, pixels, and Google Tag Manager.
• Conduct audience research and stay updated on platform changes and new ad formats.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or related field.
• Proven experience in digital advertising operations or performance marketing.
• Hands-on expertise in Facebook Business Manager, Google Ads, TikTok Ads, and analytics platforms like Google Analytics.
• Strong knowledge of ad formats, bidding, targeting, conversion tracking, UTM parameters, pixel setup, and Google Tag Manager.
• Experience with retargeting, audience segmentation, and managing multiple campaigns.
• Based in the UK.

Nice to have

• Experience in high-growth startup or digital-first company.
• Knowledge of SEO, email marketing, affiliate networks, or tools like HubSpot, Braze.
• Familiarity with Looker Studio, Tableau, or BI dashboards.
• Certification in Google Ads, Meta Blueprint, or similar.

Culture & Benefits

• Lean, fast-moving team with high autonomy, ownership, and startup mentality.
• Focus on results, clear thinking, and measurable outcomes without micromanagement.
• Competitive salary, performance bonuses, and exposure to regional markets.
• Hybrid flexibility in London with cross-functional collaboration.