Paid Media Specialist

TL;DR

Paid Media Specialist (Digital Advertising): Own and lead global paid media strategy across search, display, programmatic, paid social, paid video, ABM, and referrals, translating business goals into pipeline-generating programs with an accent on full-funnel optimization, budget management, and ROI. Focus on developing experimentation roadmaps, refining performance measurement frameworks, and driving cross-functional collaboration for integrated campaigns.

Location: Austin, Texas, United States. Hybrid work model (minimum 2 days per week onsite near hirify.global office)

Company

hirify.global is the leader in Technology Asset Intelligence, providing complete visibility across IT, OT, and IoT assets for enterprises worldwide.

What you will do

• Develop and own global paid media strategy across multiple channels including SEA, display, programmatic, paid social, video, ABM, and referrals.
• Translate business goals into pipeline-generating programs with optimal channel mix, targeting, and messaging.
• Define experimentation roadmaps, oversee budget forecasting, allocation, and pacing.
• Establish performance measurement frameworks, KPIs, attribution models, and reporting.
• Provide strategic insights to leadership and partner with content, product marketing, and PLG teams.
• Manage agencies, vendors, and stay ahead of industry trends and platform evolutions.

Requirements

• 4+ years in paid media, performance marketing, or digital strategy in B2B/SaaS environments
• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, or related field
• Expert knowledge of SEA, paid social, programmatic, retargeting, and multi-channel orchestration
• Strong analytics skills with KPI definition, reporting, attribution (Google Analytics, GTM, Looker Studio)
• Proficiency in Google Ads, LinkedIn Ads, Meta, DSPs; budget/ROI optimization experience
• Familiarity with CRM and marketing automation (Salesforce, Pardot)

Nice to have

• Experience with ABM platforms (6Sense, N.Rich), DV360, Search360, G2 marketing
• Google Cookie Consent Mode
• Relevant certifications (Google Ads, Analytics, Meta Blueprint, LinkedIn, Pardot/HubSpot)

Culture & Benefits

• Competitive salary aligned with market benchmarks
• Benefits package adapted to local regulations
• Career growth and continuous learning opportunities
• Collaborative global team environment across Europe and North America