Paid Media Manager

TL;DR

Paid Media Manager: Planning, executing, and optimizing digital advertising campaigns to drive traffic, conversions, and ROI with an accent on audience definition, journey mapping, and data analysis. Focus on improving ad spend performance and driving user and contact acquisition.

Location: Overland Park, KS, US. Hybrid or flexible work options may be offered after the first 90 days of employment based upon manager discretion, job performance and work assignments

Company

hirify.global allows you to lend your talent and perspective to humanity’s biggest challenges in a flexible environment where you are empowered to grow and explore new possibilities.

What you will do

• Execute demand generation marketing plans across paid digital channels.
• Build, monitor, and optimize ad placements using self-serve buying platforms.
• Implement A/B tests and refine targeting/creative strategies to improve performance.
• Monitor and analyze campaign performance using Google Analytics and self-serve ad platforms.
• Build and maintain campaign performance dashboards in Google Analytics and Looker Studio.

Requirements

• Bachelor's degree in marketing, communication, or a related field; or equivalent experience.
• 4+ years related experience.
• Familiarity working in self-serve ad buying platforms (LinkedIn, programmatic, Google Ads).
• Proficiency in Google Analytics, Google Ads, LinkedIn Campaign Manager, and Demand Side Platforms.
• All applicants must be able to complete pre-employment onboarding requirements which may include any/all of the following: criminal/civil background check, drug screen, and motor vehicle records search, in compliance with any applicable laws and regulations.

Nice to have

• 5-7 years of work experience in a marketing related role.
• Experience working in digital marketing technologies and tools (i.e. – marketing automation, CRM, CMS, Google Analytics, advertising platforms, event management, etc.).
• Understanding of the use of an integrated marketing mix to support digital marketing efforts that increase demand in the sales funnel.

Culture & Benefits

• Competitive compensation.
• 401K match and benefits that start day one.
• Flexible environment where you are empowered to grow and explore new possibilities.