Associate Product Marketing Manager

TL;DR

Associate Product Marketing Manager (Fintech): Support go-to-market launches, customer insights, and strategic storytelling for digital banking products with an accent on translating product value into compelling messaging that drives adoption and growth. Focus on crafting narratives, analyzing performance, and collaborating cross-functionally to align customer needs with business goals.

Applicants must be located in the New York City metropolitan area.

Salary: $117,000 USD to $143,000 USD (typical starting $130,000 USD).

Company

Digital banking platform providing tools for self-made business owners to manage finances with clarity and control.

What you will do

• Support planning and execution of go-to-market launches for products, features, and initiatives, informed by customer insights.
• Contribute to research on user needs, pain points, and competitive dynamics; translate into customer-centric messaging.
• Partner with Product, Brand, and Growth teams to craft narratives communicating value and differentiation across touchpoints.
• Track and report on launch performance, campaign effectiveness, and product adoption; analyze results for optimization.

Requirements

• Located in the New York City metropolitan area.
• 2+ years of product marketing or related experience in B2B or B2B2C tech, ideally SMB-focused products.
• Experience supporting launches or campaigns driving awareness, adoption, or engagement.
• Strong communicator and storyteller able to simplify complex concepts.
• Data-curious with comfort interpreting metrics; highly collaborative and proactive in fast-paced settings.

Culture & Benefits

• Compensation tied to impact with no annual review limits; perks and benefits detailed in Candidate Hub.
• Autonomy and ownership in solving big challenges; bias for action and reinvention.
• Direct feedback culture valuing clarity, respect, and growth; mission-driven focus on small business success.
• Inclusive environment prioritizing diversity; accommodations provided; equal opportunity employer.
• Background check required for offers.

Hiring process

• Stage 1: 30-min video call with Talent team.
• Stage 2: 60-min video call with Director, Product Marketing.
• Stage 3: 45-min video call with Leadership team.
• Stage 4: Take-home case study + 60-min team video call.